See how communication can play a huge role in boosting the region as some of the area’s top professionals discuss “Communicating the Vision – Selling Northeast Ohio.” IABC Cleveland is sponsoring the luncheon and panel discussion, which takes place Jan. 11 at the Forum Conference Center in One Cleveland Center at 1375 E. 9th St.
Doors open 11:30 a.m., with lunch and the program following at noon. The cost of the luncheon program is $27 for IABC members, $30 for non-members and $22 for students. Registration is available at www.iabccleveland.com.
This event will be a lively discussion of regional promotional efforts, and how communicators are shaping the vision of our Northeast Ohio’s future. More than gaining unique insight into the marketing strategies of various organizations, attendees will learn how communications can spur crucial involvement from the business community.
The panelists represent a broad spectrum of opinions and ideas, coming from both the non-profit and for-profit sectors. They include:
· Rick Batyko is the vice president for regional marketing at the Greater Cleveland Marketing Alliance, and an IABC Cleveland member. His organization was formed to drive long-term success in marketing the region across the county.
· Ari Maron is a partner at MRN Limited Partnership, an urban real-estate development firm. MRN is responsible for numerous downtown project, most notably the successful redevelopment of East Fourth Street.
· Chris Mather is the vice president of Technology and Entrepreneurship at NorTech. Privately funded, NorTech focuses on bolstering Northeast Ohio’s technology environment to drive economic growth.
· Brad Whitehead is the president of Fund for Our Economic Future. The Fund supports various organizations in pursuing common regional economic development goals.
Moderator Thomas Mulready is best known for creating and running Cool Cleveland.com, a weekly e-mail newsletter covering news and events particularly pertinent to any discussion about marketing for Cleveland’s future.
Founded in 1970, The International Association of Business Communicators provides a professional network of more than 13,000 business communication professionals in over 60 countries. For more information on the local chapter, see www.iabccleveland.com.