MARKETING: INNOVATION
Product and Service Innovation: New products and services generate revenues and competitive advantage. For many organizations new product and service innovation is the engine powering long term success.
Please join us on Thursday, November 9, 2006 for a spirited discussion on Product and Service Innovation. We will discuss how companies in Northeast Ohio are dealing with these important challenges.
• Product Ideation. How do you create an environment that produces a steady stream of great new product/service ideas?
• Idea Screening. How do you tell the difference between a great idea and a not so great idea?
• Test Marketing. Identifying the right test market is necessary to evaluate and adjust your marketing strategy. A look at web-based tools that can help lower testing costs.
Time: 11:30-1:00
Date: November 9, 2006
Complimentary Admission
Location: 1860 E. 18th Street, Cleveland, OH, Room 118
Panelists:
Audrey Markowitz Manager, Consumer Research, Rubbermaid Home Products
Chris Varley, Vice President Innovation and Communications, NorTech
Jay Woo Founder, Koyono, Inc.
Moderator:
Jim D’Orazio, Faculty Member, Nance College of Business & President, Practical Web Strategies
Please join the hundreds of professionals and students have made Noon@Nance part of their Thursday schedule and learn more about current trends and best practices in marketing.
For further information visit http://www.csuohio.edu/cba/mkt/noon.html contact our event moderator, Jim D’Orazio at jdorazio@csuohio.edu and he’ll do his best to answer them.